With no change since last year, Noda Contact Center (Noda’s foreign brand) held its position as an honorable mention.
“NODA is the only Russian vendor in the Gartner report. That speaks to the company’s technical maturity and ability to compete successfully with global players in the contact center solution industry,” commented Mikhail Chereshnev, Chief Business Officer, APAC.
The Magic Quadrant for Contact Center Infrastructure, Worldwide, is a yearly report for which Gartner analysts carefully assess participants using a number of criteria: technical and functional maturity, partner network, and sales on multiple continents, among others. A repeat appearance on the report requires improvement across all criteria.
The forward progress Noda Contact Center has made is perhaps best exemplified by the release in 2015 of Noda WFM, a new product designed to give contact centers a way to manage their work loads. Gartner analysts in particular noted the solution’s Crystal Headset win in the Product of the Year category. Other new additions in 2015 included omnichannel contact handling, machine learning, and automation for blind operators.
Gartner, of course, did not lean solely on NODA for its information; it also surveyed the company’s clients in English. This year the number of clients surveyed jumped from three to five, with the focus being on those with projects outside Russia.
“Getting into the report for a second time is anything but guaranteed. You have to demonstrate sustained development year over year, and NODA has done that,” noted Chereshnev.
Magic Quadrant for Contact Center Infrastructure, Worldwide, is an analytical snapshot of the market that evaluates specific vendors using criteria drawn up by Gartner analysts. Gartner never advertises any of the companies, products, or services it analyzes. Its voice carries significant weight in the contact center industry around the world thanks to the work Drew Kraus and Steve Blood do on the report.